COMMENTARY | While Bloomberg is reporting legendary photography company Kodak is in talks to file bankruptcy, CNNMoney is reporting another classic photo company, Polaroid, is embracing the technology world and getting ready to deliver an Android-powered camera to the marketplace. Polaroid is trying to stay ahead of the steep digital curve brought on by technology, which is a lesson all companies should learn.
Transitioning business plans and market strategies is never an easy process, which is something Kodak is learning. As the Bloomberg report mentions, Kodak is due to report fourth-quarter earnings at the end of January, and nobody is really expecting good news. On the other side of the coin is Polaroid.
As CNNMoney reports, Polaroid is aware digital cameras are being replaced by smartphones. But the Android powered Polaroid SC1630 is basically a 16-mega pixel camera with a 3.2 inch LCD touch screen. The article also highlights the touch screen will allow full access to the Android app market. That is some serious resolution in a point-and-shoot camera, but to have Wi-Fi connectivity is even more of a treat.
Polaroid is showing flexibility and confidence the way savvy technology companies should. The Associated Press report that highlights Hulu moving further into the realm of original programming confirms that some companies know that shifting business models is important in the current world of sharing, mobile devices, and video streaming.
Sure the Polaroid SC1630 might not be an iPhone, and the device could arrive to flat sales. But Polaroid is not just standing by and watching the new market pass them by, which is admirable. There is plenty of room for gadgets in the tech world, and consumers always seem to sift through the madness to find the most trustworthy items. If the SC1630 can fill a void, it will succeed; just like the company behind the device.
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