If anyone thinks that the PGA Tour's TV ratings would suffer in its first tournament of 2012 without its marquee player and a rising tide of Tebow mania, think again:
Multichannel News:
Golf Channel, coming off the most-watched year in its 17-year history, teed off the 2012 PGA Tour season by recording the highest-rated and most-watched opening round of the Hyundai Tournament of Champions since the network began covering the event in 2007.
Golf Channel's first-round coverage on Friday from Hawaii garnered a 0.7 household rating and 705,000 average viewers, according to Nielsen data. That was up 27% over last year's previous best and more than 50% better than any previous opening round of this event on Golf Channel.
Surely NBC and Golf Channel executives are thrilled that they did so well in what seemed like a tough battle for viewers eyes this weekend. Without a doubt, the top sport in America is football, and its top league is of course the NFL, which began its playoffs this weekend. That following the annual orgy of college football bowl games leading up to the championship game last night. At the same time, college basketball, another sport of great interest, served up the start of the meat of its annual all-you-can-eat schedule when it started conference play. And, of course, both sports received plenty of hype beforehand with an endless parade of talking heads taking a look from every angle. But instead of choosing yammering pundits, plenty of people chose live competition in a sport that seemingly has no offseason.
In short, despite whatever happened over the weekend, it would seem at first that eyes would be in short supply, but GC and the Tour came out of it all smiles.
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