How To Grow Your Business With Podcasts
There are some sentiments among online marketers that podcasting is more for entertainment. Of course they are not of the mind that they can use a podcast to build a list or make sales. They have difficulty seeing how much they can do if it?s done right, and that applies to podcasting, as well. It?s so easy to create high quality podcasts that contain helpful content. Naturally, you?ll find marketers who cannot seem to offer valuable information. But there are many marketers who can easily do that. So if you are inexperienced with podcasting, then any good help will be useful to you. Keep reading to learn some of the basics of putting together your own podcast.
Just like you never get rid of content, you should always archive your podcasts for the benefit of newer podcast subscribers. It pays to make quality podcasts because if you do, then people will naturally tell others about them. When that happens, then your new listeners can check-out your archived podcasts. That?s another great reason to publish your archive. The thing about it is that your archives will be just one more source that will help you grow your business. This can do quite a lot for your profit margin-especially if your podcasts are well done and well received. Also, you can auto-archive your content by using a blog, so it?s really very simple and easy.
Be sure to optimize your podcasts before publishing. We mention this because just like anything else, podcasts can enjoy search engine rankings. You?ll optimize by adding tags to your podcast page and your links. All podcasts have Show notes and Liner notes, and they can be optimized. You can make sure that your podcast centers on a central topic and you can SEO the headline. The obvious reason for doing this is to capture traffic from search engines. The more people who can listen to you, the better your business will be.
Just be sure your content is uniquely yours and original. But as long as you give proper credit, you can refer to anyone elses work or material. You can give credit in whatever form you want, but just be sure you do that.
You can state your point, refer to another author?s material, and then explain why you?re doing it. Remember, this is your podcast, and it is not supposed to be a cast of you reading other people?s material!
It?s all about getting your content and message out to your audience, and podcasting can do that for you. It?s up to you and the information as to whether or not you offer it freely or charge.
It?s absolutely true that podcasts can get you the kind of results you?re looking for in online marketing. Remember you need to be trusted and have a reputation for giving good value in all you do. That is how win-win marketing works.
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How To Grow Your Business With Podcasts
There are some sentiments among online marketers that podcasting is more for entertainment. Of course they are not of the mind that they can use a podcast to build a list or make sales. They have difficulty seeing how much they can do if it?s done right, and that applies to podcasting, as well. It?s so easy to create high quality podcasts that contain helpful content. Naturally, you?ll find marketers who cannot seem to offer valuable information. But there are many marketers who can easily do that. So if you are inexperienced with podcasting, then any good help will be useful to you. We?ll now delve into the fundamentals of making your own podcast.
Be sure to archive all of your podcasts because you want to have a build-up of audio content for people to listen to. If people start to really like your podcast they will recommend you to others. Your new listeners will want to be able to go back and listen to previous shows that you have made. This is why publishing an archive is important. Think of your archives as a powerful way to create more opportunities for sales. There?s really no reason to make poor quality podcasts because just like written content, you want people to like them and find value in them. If you think it?ll be hard to archive and publish then you?re wrong because blogging CMS platforms have it as an automatic feature.
Be sure to optimize your podcasts before publishing. This is important for you to do because it can be ranked in the search engines, as well. So what you?ll do is use tags for all your links and the page where your podcast resides. All podcasts have Show notes and Liner notes, and they can be optimized. Of course, just like with articles, make your podcast targeted to a topic, so when you do that you can optimize your headline. The obvious reason for doing this is to capture traffic from search engines. And you always want to expand your reach, obviously.
Just be sure your content is uniquely yours and original. But as long as you give proper credit, you can refer to anyone elses work or material. It would probably be best if you did some research regarding giving proper credit involving copyrights.
You can state your point, refer to another author?s material, and then explain why you?re doing it. Remember, this is your podcast, and it is not supposed to be a cast of you reading other people?s material!
It?s all about getting your content and message out to your audience, and podcasting can do that for you. It?s up to you and the information as to whether or not you offer it freely or charge.
It?s absolutely true that podcasts can get you the kind of results you?re looking for in online marketing. Remember you need to be trusted and have a reputation for giving good value in all you do. That is how win-win marketing works.
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Smart Podcasting Tips To Expand Your Business
You really can find people in the IM crowd who view podcasts as something not to be taken seriously as a business tool. They don?t believe that having a podcast can help them drive sales. The truth is that anything, when done correctly, can be a marketing tool to help you make money online, even podcasting. One simple ?trick? is to just create podcasts that have value and offer good content ? just like an article. True enough, there are marketers who have a tough time providing that. On the other hand, some can do that with no problem at all. But if you?re just starting out, all the support you can get will be welcomed. If you want to learn how to make your own podcasts, then you?ve arrived at the right place.
Only use a reasonably good quality microphone that you know will do a good job for you. There is no such animal as all microphones are equal, etc. Be willing to drop a little money for a quality mic because you?ll appreciate it when you listen to your recording quality. Your best bet will be a directional microphone so it will not pick-up unwanted noises. Best bet is to perform some research. Whatever you budget is, you will be able to find a good mic that will do the job well. Many podcasters have websites, so you can take a look there. They probably have a section on their websites that will tell you what tech equipment they use.
Optimization of your podcast is also something important that you should do. Like blog posts and videos you can optimize your podcasts to be found by the search engines. The podcast page itself plus any links can have tags associated with them. Also, your Liner and Show notes can be SEO?d, as well. Naturally you will want to optimize your podcast headline. The goal is targeted search engine traffic through podcast optimization. If you do these things you stand the chance of getting more traffic and more exposure.
Always ensure you create original content for your podcasts. Using material from other people is acceptable, but as in any other medium you?ll need to give a proper reference. No matter how you handle it, giving the appropriate credit where it?s due is the legal and ethical way to go.
When you do point out something from someone else, you?ll want to explain why you?re talking about it. Put your own stamp on your podcasts because they are coming from you, and you?re suppose to be the expert on the topic.
It?s all about getting your content and message out to your audience, and podcasting can do that for you. It?s up to you and the information as to whether or not you offer it freely or charge.
Regardless of whether you?re an affiliate or not, you can effectively market your promotions using podcasts. It?s all about trust just like doing anything else, but after you have that you can achieve quite a bit as long as you keep offering high value. That is how win-win marketing works.
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Source: http://www.tera88.com/business-121333/communication-through-humor-podcasts/
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